Xavier's Journal for Commerce & Management (XJCM) is a scholarly publication featuring peer-reviewed research, case studies and articles on business, finance, marketing, HR, e-commerce, entrepreneurship and related fields, aiming to share knowledge between academics and practitioners, drive innovation, and bridge theory with real-world applications in the global business environment. This journal welcomes and acknowledges high quality theoretical and empirical original research papers, case studies, review papers, literature reviews, book reviews, conceptual framework, analytical and simulation models, technical note from researchers, academicians, professional, practitioners and students from all over the world.